New York, US, March 8 2017: VertaMedia, an award-winning video monetization platform for publishers, has announced the launch of its innovative new header bidding ad server, leading an industry-wide shift towards server-side header bidding.
The new ad server provides publishers with the technical functionality required to create a server-side header bidding ecosystem on their websites. Rather than header bidding occurring on the user’s browser, server-side integration speeds up the process, reducing latency and maximizing publisher yields by allowing bids from more partners simultaneously.
In addition to the header bidding framework, VertaMedia has powered its ad server with RTB-bidder, meaning publishers can add any demand partner to the auction process, even if they can’t process header bidding calls. The ad server ensures transparency in the bidding process, informing publishers if VertaMedia’s ad exchange has an ad to show, and establishing a price before the ad call is made.
“Server-side integrations are clearly the future of header bidding, but they have introduced concerns around transparency,” commented Alex Bornyakov, CEO and Founder of VertaMedia. “Our new header bidding ad server reduces latency and maximizes publisher yields, but also addresses these transparency concerns by allowing a wide pool of demand partners to be added and providing publishers with unique visibility into the bidding process.”
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VertaMedia provides media companies with a suite of technology solutions that enable direct selling of omni-channel media assets to programmatic buyers. The company will be releasing a series of new products in the coming months that streamline the selling process of high value media assets.
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With the rise of machine managed ad buying brand safety has become the talk of the town, making the recent announcement from the IAB Tech Lab introducing the ads.txt initiative appearing in the very nick of time.
VertaMedia, the leading video monetization platform, has partnered with ad fraud-detection and verification company Fraudlogix, which specializes in developing supply-side solutions, to monitor its impressions for ad fraud, brand safety, domain masking and viewability.
VertaMedia earned a Silver Stevie in the Most Innovative Tech Company of the Year – Up To 2,500 Employees category, and was also awarded three Bronze Stevies in the following categories:
VertaMedia, an award-winning video monetization platform for publishers, has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal in recognition of its ongoing commitment to combat fraudulent non-human traffic in the digital advertising supply chain.
VertaMedia, an award-winning video monetisation platform for publishers, has announced its membership of the Trustworthy Accountability Group (TAG) Leadership Council, demonstrating its commitment to fighting ad fraud and fostering industry-wide transparency.
VertaMedia has announced it is expanding into the UK, with the opening of a new London office and the appointment of a UK Country Manager.
VertaMedia™Intelli is a predictive algorithm that analyzes real-time data from managed and programmatic demand in conjunction with historical data available within VertaMedia’s platform. It enables the creation of waterfalls in real-time, providing publishers with maximized revenue opportunities by mapping the best ad opportunity to the best placement. The decision is made automatically based on the best combination of CPM rates, Fill Rates, and Average Response Time.