VertaMedia, an award-winning online video supply-side platform (SSP), has recently announced details of its partnership with leading ad fraud protection company, Forensiq. The partnership provides customers with a comprehensive fraud detection solution aimed at eliminating malicious activity such as malware in desktop and mobile video ads to ensure only genuine human impressions reach advertisers.
The popularity of online video has resulted in a sharp rise in video ad fraud, whereby nonhuman traffic or bots generate fake impressions and clicks on ad units. As a result, half of US advertisers and agencies are concerned about how video ad fraud or bots negatively impact their digital video ad spending. Forensiq evaluates the legitimacy of clicks and impressions by using a combination of machine learning and in-browser analysis, and alerts advertisers of bot activity and compromised campaign results. The partnership enables VertaMedia to provide publishers with the option to remove their nonhuman or illegitimate video ad impressions via Forensiq.
"Our partnership with Forensiq demonstrates our commitment to eliminating video ad fraud in desktop and mobile video ads to ensure our clients offer the best advertising possible," commented Alex Bornyakov, CEO and co-founder of VertaMedia. "We chose to partner with Forensiq for their esteemed ability to eliminate fraudulent traffic, and we are looking forward to working together to provide demand side customers with the quality video ad impressions they need."
"We are extremely proud of our partnership with VertaMedia and pleased that they have chosen Forensiq to provide a complete layer of defense on behalf of their clients. We believe that such partnerships are critical to keeping the industry safe for all players," said David Sendroff, Founder & CEO of Forensiq.
VertaMedia (https://vertamedia.com/) is a video supply-side platform that helps publishers to maximise their inventory in an increasingly programmatic advertising ecosystem. Its advanced, white-label technology uses a bespoke system, the VertaMedia™ Intelli algorithm, to instantly link publishers with the best demand source for each impression, delivering fill rates of up to 45% in an industry where averages are just 15-20%. VertaMedia is headquartered in New York with offices globally and is recognised as one of America's fastest-growing private companies by Inc. 5000, with 576% year-on-year expansion.
Forensiq, an Impact Radius company, is a fraud detection platform that has developed a series of industry leading solutions to fight online click, conversion, and ad fraud. The firm combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and maximize ROI. Forensiq has joined forces with Impact Radius to create the world's first marketing system of record with built-in fraud detection. Forensiq was founded in 2010 and is headquartered in New York City with offices in London and Silicon Valley. The company has won three LeadsCouncil LEADER Awards, including Best-In-Class for Fraud Detection in 2014 and 2015 as well as DM News Most Innovative Marketing Tech to Watch in 2016. To learn more, visit: https://forensiq.com/.
(As published on PR NewsWire)
March 21, 2017
March 15, 2017
February 07, 2017
December 25, 2016
December 22, 2016
November 16, 2016
VertaMedia, an award-winning video monetisation platform for publishers, has announced its membership of the Trustworthy Accountability Group (TAG) Leadership Council, demonstrating its commitment to fighting ad fraud and fostering industry-wide transparency.
VertaMedia has announced it is expanding into the UK, with the opening of a new London office and the appointment of a UK Country Manager.
VertaMedia, an award-winning video monetization platform for publishers, has announced the launch of its innovative new header bidding ad server, leading an industry-wide shift towards server-side header bidding.
VertaMedia™Intelli is a predictive algorithm that analyzes real-time data from managed and programmatic demand in conjunction with historical data available within VertaMedia’s platform. It enables the creation of waterfalls in real-time, providing publishers with maximized revenue opportunities by mapping the best ad opportunity to the best placement. The decision is made automatically based on the best combination of CPM rates, Fill Rates, and Average Response Time.
Powered by the GeoEdge high-quality video ad verification solution, we are now able to offer additional advantages to our supply-side partners. As a part of our core competencies, VertaMedia, in cooperation with GeoEdge, cares about full-scale malware protection, while our SSP customers can drive maximum value out of their web inventory
We wish the new year brings tremendous joy and good luck for you that takes you to newer heights of success.
According to the recent articles in Fortune and CNBC about Methbot — a scam that uses a multitude of automated web-browsers and fake IP addresses to steal millions of dollars each day from digital advertisers, brands, and media companies. With a botnet covering Russia, Amsterdam and the US, it has been named 'the most lucrative ad fraud operation on record'.
VertaMedia today announced it ranked 180 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. VertaMedia grew 479 percent during this period.
VertaMedia, an award-winning online video supply-side platform (SSP), has recently announced details of its partnership with Infomir, a company with years of experience in manufacturing devices for interactive television services to ensure video advertisers gain access to the top-notch providers of over-the-top (OTT) and internet protocol television (IPTV) connected devices and services.