New York, NY, February 7, 2017 (Newswire.com) - VertaMedia, an award-winning online video advertising platform, has announced that its unique algorithm, VertaMedia™Intelli, is twice as efficient as other models at improving the time a server takes to receive a video ad response.
VertaMedia™Intelli is a predictive algorithm that analyzes real-time data from managed and programmatic demand in conjunction with historical data available within VertaMedia’s platform. It enables the creation of waterfalls in real-time, providing publishers with maximized revenue opportunities by mapping the best ad opportunity to the best placement. The decision is made automatically based on the best combination of CPM rates, Fill Rates, and Average Response Time.
VertaMedia™Intelli also enables publishers to tackle common issues with video ad response, including the prevention of blind campaign selection, whereby the server chooses a random advertising unit if certain criteria is missing. VertaMedia’s predictive algorithm has proven so successful in combating this problem that VertaMedia is in its final stages of applying for a patent from the U.S. Patent and Trademark Office (US 2017/0024779 A1, is entitled “COMPUTER-IMPLEMENTED METHOD FOR ONLINE DELIVERY OF ADVERTISING CONTENT”).
“VertaMedia is committed to maintaining the research and development of leading industry solutions, so it is great to see publishers reporting an increase in the efficiency of video ad response rates thanks to our platform,” commented Alex Bornyakov, CEO and Founder of VertaMedia.
VertaMedia is a video supply-side platform that helps publishers to maximise their inventory in an increasingly programmatic advertising ecosystem. Its advanced, white-label technology uses a bespoke system, the VertaMedia™ Intelli algorithm, to instantly link publishers with the best demand source for each impression, delivering fill rates of up to 45% in an industry where averages are just 15-20%. Building on the success of this offering, which now includes 100+ global demand-side partners, the company has also recently launched Videe.TV — a monetisation widget for small and medium-sized publishers to ensure they never miss an ad opportunity. VertaMedia is headquartered in New York with offices globally and is recognised as one of America’s fastest-growing private companies by Inc. 5000, with 576% year-on-year expansion.
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With the rise of machine managed ad buying brand safety has become the talk of the town, making the recent announcement from the IAB Tech Lab introducing the ads.txt initiative appearing in the very nick of time.
VertaMedia, the leading video monetization platform, has partnered with ad fraud-detection and verification company Fraudlogix, which specializes in developing supply-side solutions, to monitor its impressions for ad fraud, brand safety, domain masking and viewability.
VertaMedia earned a Silver Stevie in the Most Innovative Tech Company of the Year – Up To 2,500 Employees category, and was also awarded three Bronze Stevies in the following categories:
VertaMedia, an award-winning video monetization platform for publishers, has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal in recognition of its ongoing commitment to combat fraudulent non-human traffic in the digital advertising supply chain.
VertaMedia, an award-winning video monetisation platform for publishers, has announced its membership of the Trustworthy Accountability Group (TAG) Leadership Council, demonstrating its commitment to fighting ad fraud and fostering industry-wide transparency.
VertaMedia has announced it is expanding into the UK, with the opening of a new London office and the appointment of a UK Country Manager.
VertaMedia, an award-winning video monetization platform for publishers, has announced the launch of its innovative new header bidding ad server, leading an industry-wide shift towards server-side header bidding.
Powered by the GeoEdge high-quality video ad verification solution, we are now able to offer additional advantages to our supply-side partners. As a part of our core competencies, VertaMedia, in cooperation with GeoEdge, cares about full-scale malware protection, while our SSP customers can drive maximum value out of their web inventory
VertaMedia, an award-winning online video supply-side platform (SSP), has recently announced details of its partnership with leading ad fraud protection company, Forensiq. The partnership provides customers with a comprehensive fraud detection solution aimed at eliminating malicious activity such as malware in desktop and mobile video ads to ensure only genuine human impressions reach advertisers.