New York, NY, February 7, 2017 (Newswire.com) - VertaMedia, an award-winning online video advertising platform, has announced that its unique algorithm, VertaMedia™Intelli, is twice as efficient as other models at improving the time a server takes to receive a video ad response.
VertaMedia™Intelli is a predictive algorithm that analyzes real-time data from managed and programmatic demand in conjunction with historical data available within VertaMedia’s platform. It enables the creation of waterfalls in real-time, providing publishers with maximized revenue opportunities by mapping the best ad opportunity to the best placement. The decision is made automatically based on the best combination of CPM rates, Fill Rates, and Average Response Time.
VertaMedia™Intelli also enables publishers to tackle common issues with video ad response, including the prevention of blind campaign selection, whereby the server chooses a random advertising unit if certain criteria is missing. VertaMedia’s predictive algorithm has proven so successful in combating this problem that VertaMedia is in its final stages of applying for a patent from the U.S. Patent and Trademark Office (US 2017/0024779 A1, is entitled “COMPUTER-IMPLEMENTED METHOD FOR ONLINE DELIVERY OF ADVERTISING CONTENT”).
“VertaMedia is committed to maintaining the research and development of leading industry solutions, so it is great to see publishers reporting an increase in the efficiency of video ad response rates thanks to our platform,” commented Alex Bornyakov, CEO and Founder of VertaMedia.
VertaMedia is a video supply-side platform that helps publishers to maximise their inventory in an increasingly programmatic advertising ecosystem. Its advanced, white-label technology uses a bespoke system, the VertaMedia™ Intelli algorithm, to instantly link publishers with the best demand source for each impression, delivering fill rates of up to 45% in an industry where averages are just 15-20%. Building on the success of this offering, which now includes 100+ global demand-side partners, the company has also recently launched Videe.TV — a monetisation widget for small and medium-sized publishers to ensure they never miss an ad opportunity. VertaMedia is headquartered in New York with offices globally and is recognised as one of America’s fastest-growing private companies by Inc. 5000, with 576% year-on-year expansion.
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VertaMedia today announced it ranked 137 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. VertaMedia grew 820 percent during this period.
VertaMedia, an award winning global video technology solution provider, today announces the launch of a Holistic Demand Management Platform for publishers. Fueled by increased publisher adoption of the VertaMedia’s video ad technology platform, the company has developed a unique solution to fulfill direct publisher needs in a unified, holistic sell side technology solution.
VertaMedia, an award winning Global Video Technology Solution provider, has been honored by Inc.com, the online arm of Inc. magazine, as among the top 5000 fastest growing private companies in the country. The list is made of the nation's fastest-growing private companies.
VertaMedia provides media companies with a suite of technology solutions that enable direct selling of omni-channel media assets to programmatic buyers. The company will be releasing a series of new products in the coming months that streamline the selling process of high value media assets.
VertaMedia released a tool that streamlines this process. All it takes is entering domains’ names in a field and pressing a ‘generate’ button. Once done the system will offer you to verify the data accuracy and here we are, you can download your ads.txt file!
With the rise of machine managed ad buying brand safety has become the talk of the town, making the recent announcement from the IAB Tech Lab introducing the ads.txt initiative appearing in the very nick of time.
VertaMedia, the leading video monetization platform, has partnered with ad fraud-detection and verification company Fraudlogix, which specializes in developing supply-side solutions, to monitor its impressions for ad fraud, brand safety, domain masking and viewability.
VertaMedia earned a Silver Stevie in the Most Innovative Tech Company of the Year – Up To 2,500 Employees category, and was also awarded three Bronze Stevies in the following categories: