New York, US, April 13 2017: VertaMedia, an award-winning video monetization platform for publishers, has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal in recognition of its ongoing commitment to combat fraudulent non-human traffic in the digital advertising supply chain.
TAG is an industry initiative dedicated to eliminating fraudulent traffic, combating malware, fighting Internet piracy, and promoting brand safety through greater transparency across the digital advertising industry. Joining media giants such as Google, comScore and GroupM, VertaMedia has been verified after completing a rigorous review process of TAG’s anti-fraud requirements. The seal of approval will provide VertaMedia with additional benefits such as a suite of anti-fraud tools that will enhance its existing credentials.
“VertaMedia is proud to have been awarded the TAG Certified Against Fraud Seal,” commented Alex Bornyakov, Founder of VertaMedia. “It has never been more crucial for the industry to work together to eradicate ad fraud and maintain transparency in digital advertising. We are committed to furthering the cause, and hope that the certification will provide our business partners with the utmost confidence that they are working with a company that champions security and integrity.”
The news follows the announcement last month that VertaMedia has joined the TAG Leadership Council.
Video monetisation platform VertaMedia helps publishers to maximise their inventory in an increasingly programmatic advertising ecosystem. Its advanced, white-label technology uses a bespoke system, the VertaMedia™ Intelli algorithm, to instantly link publishers with the best demand source for each impression, delivering fill rates of up to 45% in an industry where averages are just 15-20%. The company has built on the success of this offering, which now includes 100+ global demand-side partners.
VertaMedia provides a header bidding adapter for prebid.js and an innovative new header bidding ad server powered with RTB-bidder allowing publishers to add any demand partner to the auction process even if they can't process header bidding calls.
VertaMedia is headquartered in New York City with offices globally and is recognised as one of America's fastest-growing private companies by Inc. 5000, and was named in Deloitte's 2016 Technology Fast 500™.
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