New York, US, March 21, 2017: VertaMedia, an award-winning video monetisation platform for publishers, has announced its membership of the Trustworthy Accountability Group (TAG) Leadership Council, demonstrating its commitment to fighting ad fraud and fostering industry-wide transparency.
TAG is a joint marketing-media industry program, created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB), with a core focus on eliminating fraudulent traffic, combating malware, fighting internet piracy, and promoting transparency. VertaMedia joins key influencers such as Google, Facebook, AOL/Verizon, and GroupM as a member of the TAG Leadership Council – the operational decision-making body that oversees development of products and initiatives to advance the organization’s goals.
Membership of the TAG Leadership Council is part of VertaMedia’s mission to create a transparent digital advertising industry. Alongside its skilled brand-safety team, VertaMedia also offers its customers a comprehensive fraud detection solution that leverages machine-learning and innovative third-party technologies to eliminate fraud and deliver exclusively high quality impressions.
“VertaMedia is committed to eradicating ad fraud and ensuring transparency across the digital ad industry,” commented Alex Bornyakov, CEO and Founder of VertaMedia. “Joining the TAG Leadership Council allows us to take a prominent role in driving collaborative initiatives that tackle the key issues facing digital advertising, creating transparency and delivering the best possible experience for advertisers.”
Video monetisation platform VertaMedia helps publishers to maximise their inventory in an increasingly programmatic advertising ecosystem. Its advanced, white-label technology uses a bespoke system, the VertaMedia™ Intelli algorithm, to instantly link publishers with the best demand source for each impression, delivering fill rates of up to 45% in an industry where averages are just 15-20%. The company has built on the success of this offering, which now includes 100+ global demand-side partners.
VertaMedia provides a header bidding adapter for prebid.js and an innovative new header bidding ad server powered with RTB-bidder allowing publishers to add any demand partner to the auction process even if they can't process header bidding calls.
VertaMedia is headquartered in New York with offices globally and is recognised as one of America's fastest-growing private companies by Inc. 5000, and was named in Deloitte's 2016 Technology Fast 500™.
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