According to the recent articles in Fortune and CNBC about Methbot — a scam that uses a multitude of automated web-browsers and fake IP addresses to steal millions of dollars each day from digital advertisers, brands, and media companies. With a botnet covering Russia, Amsterdam and the US, it has been named 'the most lucrative ad fraud operation on record'.
Despite the fact that the bot generated a reported $3-5M in revenue/day we have seen minimal impact to our clients. We use a combination of fraud prevention technologies to prove effectiveness in identifying traffic generated by Methbot.
Following the identification of Methbot, we will continue to monitor the quality of our inventory and maintain high-quality impressions, as well as contributing to wider industry anti-fraud measures. This will involve both investment in technology that eliminates online crime and open communication with our customers about the steps we are taking to keep them safe.
December 25, 2016
November 16, 2016
November 15, 2016
August 31, 2016
We wish the new year brings tremendous joy and good luck for you that takes you to newer heights of success.
VertaMedia today announced it ranked 180 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. VertaMedia grew 479 percent during this period.
VertaMedia, an award-winning online video supply-side platform (SSP), has recently announced details of its partnership with Infomir, a company with years of experience in manufacturing devices for interactive television services to ensure video advertisers gain access to the top-notch providers of over-the-top (OTT) and internet protocol television (IPTV) connected devices and services.
, a world-class video supply-side platform (SSP), announced recently that it has been honored as among the top 5000 fastest growing private companies in the country by Inc.com, the arm of Inc. magazine. The list is the most comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs.
VertaMedia, the world-class video supply-side platform (SSP) has earned the prestigious Gold status in the Golden Bridge Awards® for their robust video SSP in the “Innovations - Advertising, Marketing and Public Relations” category and two Bronze statuses as the “Fastest Growing Company of the Year” and the “Innovative Company of the year”.
, an award-winning, video supply-side platform (SSP) announces a strategic partnership with , the premier provider for ad security and ad quality management solutions to ensure that publishers receive best-in-class, live video ad security and verification.
, a world-class video supply-side platform (SSP), has won two Bronze Stevie® Awards in the 14th Annual American Business Awards. was named the Fastest Growing Tech Company of the Year and thanks to , the company innovative predictive algorithm, was named the Most Innovative Tech Company of the Year.
VertaMedia today announced that it has partnered with Moat to measure attention and viewability across digital advertising programs, and to make campaigns even more effective across theVertaMedia Video SSP. Used by the world’s top publishers and advertisers, Moat has emerged as the industry standard for attention analytics measurement. By integrating Moat’s technology, VertaMedia is able to provide advertisers with assurances on whether their video campaigns are viewable for their audience, bringing into focus the attention metrics that will bring advertisers the highest ROI.
VertaMedia today announced it has gained membership to Integral Ad Science’s Certified Viewability Partner Program. Integral is the leader in quantifying digital media quality, and VertaMedia’s program membership signifies to advertisers that they are prepared to transact based on discrepancy-free viewability measurement, alleviating operational challenges.