According to the recent articles in Fortune and CNBC about Methbot — a scam that uses a multitude of automated web-browsers and fake IP addresses to steal millions of dollars each day from digital advertisers, brands, and media companies. With a botnet covering Russia, Amsterdam and the US, it has been named 'the most lucrative ad fraud operation on record'.
Despite the fact that the bot generated a reported $3-5M in revenue/day we have seen minimal impact to our clients. We use a combination of fraud prevention technologies to prove effectiveness in identifying traffic generated by Methbot.
Following the identification of Methbot, we will continue to monitor the quality of our inventory and maintain high-quality impressions, as well as contributing to wider industry anti-fraud measures. This will involve both investment in technology that eliminates online crime and open communication with our customers about the steps we are taking to keep them safe.
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VertaMedia today announced it ranked 137 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. VertaMedia grew 820 percent during this period.
VertaMedia, an award winning global video technology solution provider, today announces the launch of a Holistic Demand Management Platform for publishers. Fueled by increased publisher adoption of the VertaMedia’s video ad technology platform, the company has developed a unique solution to fulfill direct publisher needs in a unified, holistic sell side technology solution.
VertaMedia, an award winning Global Video Technology Solution provider, has been honored by Inc.com, the online arm of Inc. magazine, as among the top 5000 fastest growing private companies in the country. The list is made of the nation's fastest-growing private companies.
VertaMedia provides media companies with a suite of technology solutions that enable direct selling of omni-channel media assets to programmatic buyers. The company will be releasing a series of new products in the coming months that streamline the selling process of high value media assets.
VertaMedia released a tool that streamlines this process. All it takes is entering domains’ names in a field and pressing a ‘generate’ button. Once done the system will offer you to verify the data accuracy and here we are, you can download your ads.txt file!
With the rise of machine managed ad buying brand safety has become the talk of the town, making the recent announcement from the IAB Tech Lab introducing the ads.txt initiative appearing in the very nick of time.
VertaMedia, the leading video monetization platform, has partnered with ad fraud-detection and verification company Fraudlogix, which specializes in developing supply-side solutions, to monitor its impressions for ad fraud, brand safety, domain masking and viewability.
VertaMedia earned a Silver Stevie in the Most Innovative Tech Company of the Year – Up To 2,500 Employees category, and was also awarded three Bronze Stevies in the following categories: