According to the recent articles in Fortune and CNBC about Methbot — a scam that uses a multitude of automated web-browsers and fake IP addresses to steal millions of dollars each day from digital advertisers, brands, and media companies. With a botnet covering Russia, Amsterdam and the US, it has been named 'the most lucrative ad fraud operation on record'.
Despite the fact that the bot generated a reported $3-5M in revenue/day we have seen minimal impact to our clients. We use a combination of fraud prevention technologies to prove effectiveness in identifying traffic generated by Methbot.
Following the identification of Methbot, we will continue to monitor the quality of our inventory and maintain high-quality impressions, as well as contributing to wider industry anti-fraud measures. This will involve both investment in technology that eliminates online crime and open communication with our customers about the steps we are taking to keep them safe.
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November 16, 2016
VertaMedia, an award-winning video monetisation platform for publishers, has announced its membership of the Trustworthy Accountability Group (TAG) Leadership Council, demonstrating its commitment to fighting ad fraud and fostering industry-wide transparency.
VertaMedia has announced it is expanding into the UK, with the opening of a new London office and the appointment of a UK Country Manager.
VertaMedia, an award-winning video monetization platform for publishers, has announced the launch of its innovative new header bidding ad server, leading an industry-wide shift towards server-side header bidding.
VertaMedia™Intelli is a predictive algorithm that analyzes real-time data from managed and programmatic demand in conjunction with historical data available within VertaMedia’s platform. It enables the creation of waterfalls in real-time, providing publishers with maximized revenue opportunities by mapping the best ad opportunity to the best placement. The decision is made automatically based on the best combination of CPM rates, Fill Rates, and Average Response Time.
Powered by the GeoEdge high-quality video ad verification solution, we are now able to offer additional advantages to our supply-side partners. As a part of our core competencies, VertaMedia, in cooperation with GeoEdge, cares about full-scale malware protection, while our SSP customers can drive maximum value out of their web inventory
VertaMedia, an award-winning online video supply-side platform (SSP), has recently announced details of its partnership with leading ad fraud protection company, Forensiq. The partnership provides customers with a comprehensive fraud detection solution aimed at eliminating malicious activity such as malware in desktop and mobile video ads to ensure only genuine human impressions reach advertisers.
We wish the new year brings tremendous joy and good luck for you that takes you to newer heights of success.
VertaMedia today announced it ranked 180 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. VertaMedia grew 479 percent during this period.
VertaMedia, an award-winning online video supply-side platform (SSP), has recently announced details of its partnership with Infomir, a company with years of experience in manufacturing devices for interactive television services to ensure video advertisers gain access to the top-notch providers of over-the-top (OTT) and internet protocol television (IPTV) connected devices and services.