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VertaMedia Video SSP Partners With Moat to Measure Viewability and Attention

VertaMedia Video SSP Partners With Moat to Measure Viewability and Attention

April 27, 2016

New York, NY, April 27, 2016 - VertaMedia, a world-class online video supply side platform (SSP) today announced that it has partnered with Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, to measure attention and viewability across digital advertising programs, and to make campaigns even more effective across the VertaMedia Video SSP. Used by the world’s top publishers and advertisers, Moat has emerged as the industry standard for attention analytics measurement. By integrating Moat’s technology, VertaMedia is able to provide advertisers with assurances on whether their video campaigns are viewable for their audience, bringing into focus the attention metrics that will bring advertisers the highest ROI.

“Moat is known for delivering accurate, in-depth metrics and verifiable analytics and reporting to ensure our advertisers always get the most value from their digital video strategies and budgets,” said Alex Bornyakov, CEO and Co-Founder of VertaMedia. “We are excited to integrate the Moat technology as an essential part of the VertaMedia suite of industry leading tools that helps ensure VertaMedia will continue to be on the leading edge of the industry's focus on eradicating non-human traffic, increasing viewability and audience engagement and securing brand-safety. Our partnership reinforces our mission to make the online video ad market even more transparent.”

Online video advertisers have struggled with the fact that a significant part of their online budgets may be ineffective due to invalid ad traffic and issues with video ad viewability and its subsequent industry challenges. The partnership with Moat is a part of the VertaMedia brand-safety toolset with its prime objective to eliminate invalid video impressions and provide both advertisers and publishers with the ability to analyze viewability and attention metrics with greater precision, to optimize and ensure optimal performance across all campaigns.

“We believe that a human and viewable currency is the right foundation for brands in digital. It provides the confidence marketers need to continue increasing their investment in digital, while evolving focus to understand consumer attention and business outcomes. We are excited about the VertaMedia and Moat partnership and the viewability and attention optimization capabilities it can provide for clients,” said Jonah Goodhart, CEO and Co-Founder of Moat.

About VertaMedia

VertaMedia is a video supply side platform designed to facilitate the balance between video ad buyers and sellers, by supplying them with extensive technology and dedicated services. The SSP technology offers publishers an out of the box white-label solution for efficient inventory management, access to a marketplace with 85+ demand side partners for profitable ad serving and the one of a kind VertaMedia Intelli algorithm that ensures publishers effective yield optimization. Within its seven years on the market the company has grown to become one of the most trusted partners for thousands of online publishers. VertaMedia is headquartered in New York, NY, USA with offices worldwide.

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About Moat

Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007.

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