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VertaMedia partners with Forensiq to further improve the traffic quality

VertaMedia partners with Forensiq to further improve the traffic quality

October 12, 2015

New York, NY, October 12, 2015 - VertaMedia has partnered with Forensiq to help eliminate impression, click and affiliate fraud, cookie stuffing and optimize ads viewability. VertaMedia has been constantly applying third-party scoring solutions in order to guarantee its clients a multi-layered approach to fighting fraud and overcoming the challenges connected with the ads viewability. Thus, it has been long enough since VertaMedia has teamed up with Integral Ad Science to ensure its clients’ brand safety.

The integration of the Forensiq’s advanced technologies with VertaMedia’s platform further increases the accuracy of delivering the right ad at the right time to the right user with leaving no room to doubts regarding the impressions quality and transparency.

Forensiq provides real-time intelligence to filter and report on traffic due to tracking each visitor’s action. As a result of this integration, VertaMedia delivers its advertisers the safest ad placement sources, accurate reporting and high-quality clicks. Our publishers, in turn, can rely on our advertisers’ ads quality and relevance to their websites as never before.

As our clients’ success is our success, we usually stay ahead of the curve of ad viewability improving and fraud preventing innovative solutions supporting our advertisers’ brand safety and affiliate partners’ traffic security.