VertaMedia’s Sell Side Platform is an upmarket video ad technology with a fully-featured digital marketing ecosystem surrounding it.
Within our video advertising ecosystem, we facilitate the balance between major advertisers, top ad networks, trading desks and DSPs, thus guaranteeing you a stream of revenue from every ad opportunity.
To ensure a fast and beneficial trade process, a group of engineers and analysts developed VertaMedia™Intelli.
VertaMedia™Intelli is a predictive algorithm that analyzes real-time data from managed and programmatic demand in conjunction with historical data available within the VertaMedia’s platform. VertaMedia™Intelli allows to create automatically the waterfall for each domain in real-time mode, constantly updating it to provide publishers with maximized revenue opportunity.