The era of flimsy connections and drive-by users is over. Now, publishers need to build direct connections with valuable audiences -- and make money from them in a variety of ways, from advertising to commerce to subscriptions. We’ll explore how publishers are driving deeper trust, and loyalty and direct connections with their audiences.
Explore the new opportunities and new challenges in digital video, and how publishers are building business models that drive revenue, not just viewership.
The conference is exclusively focused on programmatic video & TV. The 2017 SHIFT conference is expected to be even bigger and more comprehensive, filled with C-level speakers and top-notch networking.